Vivo is preparing to revive its old friend the S series by making a strategic move. According to the latest leaked information, the company will revive the S series in the global market, especially in the Indian market, after a long break of seven years. New leaks indicate that the series will be branded under the name “Vivo S2” and will come with a positioning that will change the balance in the middle segment. The return of the series, known especially for its design and camera-focused structure, shows the brand’s desire to fill the gaps in its product range.

• Vivo is bringing back the S series, which it took a break after the S1 model it launched in 2019, under the name “Vivo S2”.

• New leaks show that the devices are aimed especially at middle segment users who care about the price-performance balance.

• The S2 series is expected to stand out with stylish design and advanced selfie capabilities while remaining true to the roots of the series.

Legacy of Vivo S Series and Expectations for New S2

Vivo’s journey with the S series was engraved in memories with the Vivo S1 and subsequent S1 Pro models, which attracted great attention in India in 2019.

At that time, the S1, which came with premium features compared to its segment such as a 6.38-inch Super AMOLED screen and an under-screen fingerprint reader, was adopted by users as a design-oriented device. Now, seven years later, while the technology world is changing, it is a matter of curiosity why Vivo chose this sub-brand again.

Leak sources emphasize that although it is not yet clear which processor (SoC) the Vivo S2 series will use on the hardware side, the device will be in the middle segment price band. This proves that Vivo wants to fill the gap between the V series and the entry-level Y series more aggressively.

Meeting of Design and Technology: What Can S2 Offer?

Looking back, we saw stylish details such as the Qualcomm Snapdragon 665 processor and glass rear body in the S1 Pro model. A similar approach is expected in the new Vivo S2 series. g

In line with current trends, it seems likely that AMOLED panels with high refresh rates and fast charging technologies will become standard in this new series. It is also estimated that Vivo will integrate the successes it has achieved in camera software in recent years into this series.

Although there is no official confirmation yet, activity in the technology world whispers that Vivo S2 may be introduced very soon. This series, which targets especially the young user base, aims to differentiate itself from its competitors with its color options and slim case structure.

Competition Is Intensifying in the Middle Segment

This move by Vivo is not just a model renewal, but also a part of its strategy to increase market share. Against the dominance of giants such as Samsung, Xiaomi and Realme in the middle segment, the Vivo S2 series aims to offer a strong alternative with the motto of “style and performance”. The rebirth of the S series is considered an exciting development for the brand’s loyal user base.