In recent years, Samsung has been able to attract the attention of users with the pre-order advantages it offers for new smartphone models. The campaign that offered the upper capacity free of charge, especially to those who purchased the lower storage capacity, was quite popular.

However, a new report from South Korea indicates that this situation may change soon. It is claimed that this free upgrade opportunity will not be offered on the Galaxy Z Fold8, Fold8 Ultra and Flip8 models, which are expected to be introduced on July 22.

New Pre-Order Strategy and Reasons

According to new claims, Samsung will follow a different path instead of offering its users a completely free storage upgrade. The company is expected to cover only 50 percent of the price difference between the 256GB and 512GB models.

This new regulation means that users must pay half the difference to upgrade to higher storage space. The main reason for Samsung to make this change is the increase in global memory prices.

Wanting to balance increasing costs, the company aims to protect its budget by reducing the cost of pre-order gifts. Samsung’s portable division is alleged to have made an operating loss of around 1.5 trillion KRW, or $1 billion, in the second quarter.

This is the first quarterly loss recorded in the history of the portable unit. Behind the financial picture in question is the pressure created by the rising memory prices again.

Official Announcement Has Not Been Made Yet

Regarding the issue, a Samsung official stated that the change in pre-order benefits has not been solidified yet. The company refrains from confirming these arguments at this stage.

Industry analysts say that such a change would not be surprising, considering Samsung’s financial results. It is said that the crisis in memory prices may force other manufacturers in the technology world to make similar decisions.

Users are eagerly waiting to see how this new pre-order strategy will be reflected in the total cost of the devices.

How do you think this move by Samsung will affect the sales numbers of new foldable phones?