Apple’s Beats has introduced its long-awaited new over-ear headphones, the Beats 360. The Beats 360 is attracting the attention of technology enthusiasts with its price in Turkey and advanced technical specifications.

The brand, operating under the Apple umbrella, has officially launched this device, which brings a completely new breath to the over-ear headphone series. The product is not replacing the existing Studio Pro model, but is positioned as a standalone option.

Key Features of the Beats 360

One of the most striking innovations of the device is that the ear pads and headband are easily replaceable. Users can replace sweaty ear cushions after intense workouts with a pack of matching ear cushions or create different color combinations.

The box includes breathable Performance Knit memory foam cushions that match the color. For those seeking a more classic feel, there is an optional artificial leather-covered UltraPlush cushion kit available separately.

The device’s intelligent sensors automatically detect the type of cushion used, optimizing acoustic settings and noise cancellation filters. Ear cushions can be removed by slowly rotating them, while the headband cushion can be removed with a simple pull.

The Beats 360 offers significant improvements in sound quality and noise cancellation compared to the Studio Pro model. Thanks to its renewed acoustic architecture, this model provides up to 1.75 times more effective Active Noise Cancellation performance and promises ultra-low distortion across all frequency ranges.

The device offers a 12 dB increase in sound output and also includes Transparency mode, which allows you to hear ambient sounds. Adaptive EQ systems, which always optimize the sound when ANC is off, are supported by an advanced structure consisting of eight microphones.

The headphones feature Personalized Spatial Sound with dynamic head tracking and 360-degree Dolby Atmos support. In terms of call quality, AI-powered algorithms and beamforming technology that filters background noise are used.

Beats 360 makes history as the first over-ear headphones to be offered with an IPX4 sweat and water resistance rating. This feature makes the device quite well-protected for active sports and outdoor use.

In terms of battery life, up to 32 hours of use can be achieved with ANC enabled. Thanks to Fast Fuel fast charging technology, it is possible to gain 1 hour of use with only 5 minutes of charging.

Turkey Price and Sales Details

The Beats 360 model is available in Turkey in four different color options: black, white, pink, and sky blue. The USB-C port, power button, and mode switching button are located on the left side of the device, while the play/pause and volume control buttons are on the right side.

The headset, which comes with hands-free Hey Siri support, is available to users through Apple’s official website. The sales price in Turkey is set at 25,999 TL.

What do you think about the technical specifications and design details offered by the new Beats 360 model?