A new theory has emerged suggesting that Apple will increase prices for its current and future iPhone models. According to information shared via the X platform, the company plans to implement a $100 price increase across all iPhone models.

These claims also shed light on the date of the event where the new iPhone models will be introduced. The iPhone 18 Pro, iPhone 18 Pro Max, and iPhone Ultra models are expected to be introduced at an event to be held on September 8th.

Reasons Behind the Price Increase

Apple updated prices on its product lines other than iPhones in late June. Now, it is expected that this strategy will be expanded to include iPhone models as well.

The general expectation in the industry is that Apple will implement a $100 increase for its entire portfolio. It is suggested that this move could be made to more easily maintain the pricing structure across the product range.

It is also known that there has been a significant increase in the production costs of the iPhone 18 Pro model. The device’s material list has a cost of approximately 40 percent higher compared to the previous generation.

This cost increase is fundamentally due to the global chip crisis and the rise in component prices. In particular, the increase in the prices of critical components such as DRAM and NAND directly affects Apple’s production costs.

Expectations and market predictions

Some previous reports predicted much higher price increases for the Pro models. However, current arguments suggest that the increase may remain around $100.

This represents a more limited increase compared to the hundreds of dollars increase scenarios claimed by some sources. Whether Apple will follow this strategy will become clear at the event in September.

What do you think about this possible price increase being discussed in the technology world?