Google has made a significant adjustment to its artificial intelligence subscription packages in the Turkish market. Google AI Ultra service, which previously attracted attention with its high price, is now offered at a more affordable price starting.

A new option with a price tag of 1,479.99 TL has been added to the top package option, which was previously priced at 8,999.99 TL. This breakthrough enables a reduction in the cost of access to the state-of-the-art model by approximately 83.6%.

New Ultra Option and Usage Limits

Instead of completely removing the existing Ultra package, Google chose to offer two other options with different limits. The newly added Google AI Ultra package worth 1,479.99 TL promises up to 5 times higher usage limits compared to the Pro plan.

The 8,999.99 TL package continues to exist for users with heavier usage needs. This upper package appeals to those looking for the highest capacity by offering up to 20 times higher usage limits compared to the Pro plan.

The company’s current subscription structure in Türkiye is shaped according to different needs, starting from the free option. While the free package includes 15 GB of storage and limited model access, the 199.99 TL Google AI Plus package provides 200 GB of storage and a 2x limit increase.

The 719.99 TL Google AI Pro package in the middle segment offers 5 TB storage space and 4 times more limits. Users can choose one of these four differently priced subscription plans depending on their usage intensity.

This strategy of Google opens a new door for users who want to access the most powerful artificial intelligence features but find the monthly payment of 9 thousand TL high. Professionals who do not require the highest limits can now use the Ultra model at a more reasonable cost.

However, users who push the highest usage limits must choose the 8,999.99 TL package.

Do you think this new pricing strategy of Google will increase user interest in the Turkish market?