HUAWEI, rapidly expanding its mobile productivity and creativity-focused ecosystem, continues its rise in the Turkish tablet market. According to data from independent market research company GfK for the January-July 2026 period, the brand is solidifying its place in the top three by increasing its market share in the $500 and above premium tablet segment in Turkey to 11 percent.

22% Growth Momentum in the Premium Segment

In the first 7 months of 2026, a period of increasing competition in the sector, HUAWEI is increasing its market share from 9 percent, recorded in the same period last year, to 11 percent.

The technology giant, which has achieved a relative growth of approximately 22 percent, continues to attract the attention of consumers, especially with its high-end devices.

Recent data shows that users now see tablets not only for viewing images or browsing social media, but also as a primary work tool for business, education, design, and direct content creation.

The hardware and software optimizations offered by the brand are directly influential in this shift in habits.

PaperMatte Technology and Creative Tools Stand Out

HUAWEI’s PaperMatte screen technology is one of the key elements shaping users’ preferences in the premium segment. Thanks to its nano-scale anti-glare layer, these screens significantly reduce reflection and eye strain, providing an experience similar to writing and drawing on real paper.

This structure transforms the device into a natural notebook and canvas, especially for students and visual designers.

On the hardware side, the M-Pencil stylus with NearLink technology provides precise drawing with low latency, while the GoPaint application, designed for professional content creators, complements this infrastructure.

Desktop-level WPS Office integration, advanced multi-window support, and ergonomic keyboard accessories combine to give tablets laptop functionality for mobile workers.

MatePad Air and Free AI Initiative

Strengthening its market position with new products, HUAWEI is refreshing its product range with the new MatePad Air model, which it recently launched in Türkiye. Distinguished by its ultra-thin body and flagship hardware, the model aims to lighten the workload of young professionals and university students.

As a special advantage for new MatePad Air owners in Turkey, WPS AI features are provided free of charge for one year. This artificial intelligence integration; Automatic text generation, data analysis, graph extraction, presentation preparation, and summarizing complex PDF documents are all accelerated operational tasks.

With its renewed PaperMatte display and high battery capacity, the MatePad Air is expected to further boost HUAWEI’s market share in the second half of 2026.