Hisense announced its new V AIOS operating system and AI Companion Suite ecosystem at IFA 2026. Shaped by the company’s “Innovations That Illuminate Life” ideology, the “Companion Living” vision aims to transform home electronics and appliances from individual smart devices into a common intelligence structure that coordinates the entire home. The brand’s official sponsorship of UEFA EURO 2028 was also officially confirmed at the event.

VIDAA Evolved: V AIOS with Four Core Capabilities

V AIOS, the next-generation evolution of the VIDAA OS platform we know from Hisense televisions and smart displays, places artificial intelligence directly at the center of the system. The new operating system architecture is built on four main pillars:

• Sense: Real-time perception of people, connected devices, and environmental factors in the environment.
• Think: Constructing a realistic scenario by analyzing the user’s intention and context.
• Communicate: Establishing a natural dialogue in both human-machine interaction and device communication.
• Execute: Taking action by coordinating content, hardware, and services in the background as soon as the user gives a command or approval.

The combination of these capabilities enables devices to transition from a reactive (waiting for commands) to a proactive (anticipating needs) operating model.

From Kitchen to Air Conditioning: AI Companion Suite

The AI ​​​​Companion Suite package, which reflects the V AIOS infrastructure to physical home appliances, is activated in three critical areas: cooking, laundry care, and air conditioning and power management.

Cooking and Food Management

The system, which brings together the process in the kitchen under a single intelligence, analyzes the available appliances in the cupboard and the user’s taste. Thanks to the synchronization established between the refrigerator, oven, and cooking units, the oven is automatically prepared for the correct cooking mode and temperature; and the user is presented with step-by-step preparation instructions.

Laundry and Fabric Care

In the laundry category, artificial intelligence sensors that can directly detect fabric types are used. Washing and drying machines work together to automatically coordinate programs that minimize fabric wear, water consumption, and drying temperature.

Climate Control and Connectivity Center: UR9

The UR9 model, positioned at the heart of the living space, serves as the main control center of the contactless dwelling. Monitoring the number of people in the room, air quality, and ambient temperature, the system dynamically balances air circulation and power consumption.

UEFA EURO 2028 Partnership Officially Confirmed

Hisense, also mentioning its global brand investments at the fair, announced that it has become the official partner of the European Football Championship for the fourth consecutive time, following the 2016, 2020, and 2024 tournaments. The company will continue to bring its screen and broadcasting technologies to the world of sports as an official sponsor of the UEFA EURO 2028 tournament.