Hisense, which has made a splash around the world with its innovative home technologies and is among the official sponsors of the FIFA World Cup 2026, is starting its official activities in the Turkish market. The technology giant puts Türkiye at the center of its global expansion strategy; It introduces power saving-oriented smart air conditioning solutions to Turkish consumers, especially with television models of 100 inches and above. In line with its vision of “Innovations That Enlighten Life”, the brand aims to increase competition in the market with high quality and user-friendly products that make daily life easier.

• Global Power is in Türkiye:Hisense, the official sponsor of FIFA World Cup 2026™, launches its official operations in the Turkish market and offers its advanced engineering products to consumers.

• Ambitious Set of Works:The brand focuses on high-efficiency smart air conditioning systems with giant screen TV models of 100 inches and above that will change the home cinema experience.

• Long Term Investment:Hisense positions Türkiye not only as a sales market, but as a strategic center where it will share its technological know-how and vision of belief.

Giant Screen Standards in Home Cinema

Hisense proves its technological leadership in the television world with its performance, especially in the giant screen segment. The brand, which holds the leadership in television shipments of 100 inches and above worldwide, brings this know-how to homes in Türkiye. These models, which aim to take the classic television watching experience to a cinematic dimension, attract attention with their high resolution and image quality.

Designed to meet the changing expectations of users in Turkey, these screens stand out not only as a monitoring device but also as a technological element that completes the design of the living space. Hisense promises a professional cinema experience in the comfort of home by keeping black levels, brightness and color accuracy at the highest level with advanced panel technologies.

Smart and Silent Solutions in Air Conditioning

Reflecting its argument in the television market to air conditioning systems, Hisense also carries its user-oriented engineering approach to its air conditioners. Smart air conditioner models offered for sale in Türkiye; It stands out with its high power efficiency and quiet operating performance. Knowing that operational efficiency is as important as aesthetic concerns in today’s homes, the brand offers rational solutions that maximize users’ comfort level while minimizing electricity consumption.

Equipped with smart sensors and advanced air direction technologies, these systems can precisely control the climate of living spaces. Acting with a long-term vision of belief, Hisense aims to make the lives of consumers easier with the durability and ease of maintenance of the devices.

Türkiye is Hisense’s Strategic Focus Point

Hisense Eastern Europe Sales Manager and Türkiye General Manager Boštjan Vodeb defines the brand’s perspective on the Turkish market as a “strategic focus point”. Türkiye’s dynamic consumer structure and interest in technology coincide with Hisense’s global vision. The brand, which wants to realize its motto “Innovations that Enlighten Life” with concrete works in Turkey, aims to reach consumers who are looking for conscious and rational solutions.

Beyond being just a seller of products, the brand plans to gain a permanent place in the market by introducing its long-term belief and understanding of quality to Turkish users. In particular, being the official sponsor of a giant event such as the FIFA World Cup 2026™ stands out as one of the most important elements supporting the brand’s global vision and technological power. This new era of Hisense in Türkiye means new options and technological standards for consumers, especially in the home electronics segment.