Recent data published by the research company Counterpoint Research reveals Apple’s dominance in the global smartphone market in the second quarter of 2026. The company managed to single-handedly obtain 49% of total global smartphone revenue during this period.

Despite a decline in shipment numbers across the sector, Apple significantly increased its revenue, breaking its own record for the second quarter. This success shows that the company has further solidified its strong position in the market.

The driving force of growth: iPhone 17 series

Global smartphone revenue increased by 7% year-on-year, reaching $109 billion and setting a new second-quarter record. Average sales prices increased by 17 percent in the same period, rising to around $400.

Apple’s smartphone revenue increased by 22 percent compared to the same period last year. While the company’s shipments increased by 13 percent, the average iPhone sales price rose from $879 to $946. The main factor behind this financial performance is said to be the strong demand for the iPhone 17 series. The company achieved its highest ever shipment share in the second quarter, increasing its share in this area from 17 percent to 21 percent.

Samsung continues to maintain its market leadership with a 23 percent shipment share. China, Europe, and emerging markets played a critical role in Apple’s growth. While Android devices experienced price increases due to memory issues, Apple’s decision to keep its prices stable made iPhone models a more attractive alternative for consumers. This strategic pricing allowed the company to gain a valuable advantage over its competitors.

Competitors lagged behind

In terms of revenue, Samsung ranked second after Apple with a 16% share. Samsung’s revenues and shipments increased by 9%, while its average selling price remained stable at $270.

Among the top five manufacturers in the market, Xiaomi experienced the most significant decline. The company’s shipments decreased by 26%, and its revenue by 17%. However, Xiaomi’s average selling price increased by 13%.

Other major manufacturers, OPPO and

vivo

, also experienced similar revenue losses. These companies closed the period with revenue decreases of 10% and 11% respectively. What are your thoughts on Apple achieving such a high revenue share? Apple achieved a great success by generating 49% of global smartphone revenue in the second quarter of 2026.

Revenue, Price, Percentage, Shipments, Apple’s