The Super Lig broadcasting rights tender process is entering a new phase with the end of the 2026-2027 season. The tender, to be held on January 13, 2027, will witness fierce competition for broadcasting rights.

Currently, the Bein Media group, which holds the broadcasting rights, generates approximately $218 million annually, including VAT. This figure is expected to increase significantly in the new tender process.

According to information published in the Hürriyet newspaper, if there is high participation in the tender, the annual revenue could exceed $400 million, including VAT. This expectation suggests that the record level of $500 million will be approached in 2016.

Expected Candidates and Infrastructure Status

It is claimed that valuable names such as Bein Media, TRT, Turkcell, Türk Telekom, Saran Group and Acun Media will participate in the tender process. Each of these companies is preparing for the tender with its own strategies.

Bein Media stands out as the most prepared company in terms of satellite infrastructure. It is not yet clear how Türk Telekom will proceed with its Tivibu platform and TRT with its Tabi application.

Turkcell TV+, Saran Group’s S Sport platform and Acun Media’s Exxen application offer a more digitally-oriented structure. How Acun Ilıcalı will use his TV8 card in this process is among the matters of interest.

Considering the costs of Super League broadcasts, it seems necessary for broadcasters to turn to paid subscription or one-time purchase models. Otherwise, it will not be possible to meet the annual cost of 400 million dollars.

Institutions like TRT or Türk Telekom may also need to create paid channels to offset these costs. The cost of broadcasting rights will directly affect the pricing policies reflected to the user.

Digital Broadcasting Delay Problem

Users watching matches on digital platforms report delays of 15 to 20 seconds in broadcasts. This makes it difficult to follow events in real time.

The fact that goal announcements are made after notifications on digital platforms creates a frustrating experience for viewers. Satellite broadcasts, however, continue to offer a faster alternative in this regard.

How this delay problem in digital broadcasting will be solved or what approach will be taken in the new tender process is a matter of great curiosity. Whether broadcasters will develop their technological infrastructure in this direction will become clear over time.

The future broadcasting rights of the Super League are of critical importance both for the financial situation of the clubs and for the viewing experience of the fans. The broadcasting model to be determined after the tender will directly determine how football fans will follow the matches.

The tender in 2027 could be a turning point in Turkish football broadcasting, re-establishing stability between digitalization and traditional broadcasting. The offers and commitments made by broadcasters will also shape the broadcasting quality of the coming years.

In your opinion, which offers a more advantageous option for Süper Lig broadcasts: digital platforms or satellite broadcasting?