We are at NAB Show, one of the most valuable meeting points of the broadcasting and technology industry in America. In this video, we met with Yenal Keleş, General Manager of Tez Elektronik, which meets almost all the technical needs of content producers in Turkey.

In a friendly conversation, we discussed where content production is heading, the technological developments in the department, and most importantly, those critical mistakes that cause us to lose both our budget and time when choosing equipment.

Nowadays, almost everyone has to produce content in some way. Whether you are an engineer or another profession, the most effective way to explain what you do and express yourself is through digital channels.

However, choosing the right equipment in this process is of great importance for the sustainability of the business. Wrong equipment purchased based on hearsay or simply because it is known on the internet can cause content producers to throw in the towel at the beginning.

The Most Common Misconceptions Content Creators Make

In our conversation with Mr. Yenal, we talked about how much equipment accumulates in the rooms of influencers and publishers that they never actually use. Many people mismanage their budget; They buy equipment without paying attention to the distinction between outdoor and indoor, and without knowing the difference between a photograph and an image.

Focusing only on the shooting phase of the job and ignoring post-production, editing, sound quality and color processes is one of the biggest mistakes made. Every investment that is not suitable for your project means a budget thrown away at the end of the day.

Future of the Industry, Portable Publishing and Artificial Intelligence

With the rapid development of technology, the professional publishing side is increasingly mobilized and end-user micropublishing tools come to the fore. Artificial intelligence-based object and person tracking systems, which we now encounter in cameras, make the job of producers shooting alone incredibly easier.

In this ecosystem, it requires great experience to optimize and offer the right brands and real accessories according to the usage habits and budgets of users in Turkey.

In the last part of our conversation, we drew attention to the problem of uninvoiced and illegal products, which is one of the biggest difficulties encountered in the Turkish market.

Products that have no official warranty basis and are sold under the name of parallel import without paying taxes to our government cause great harm to both the ecosystem and honest sellers.

In order to avoid being victimized, consumers should turn to postpaid and official products. Finally, we have good news for our students who want to step into the world of content but have insufficient budget. Enough viewing.