Nothing, which has attracted attention with its activity in the smartphone market, has revealed its strategic plans for the coming years. The company’s co-founder, Akis Evangelidis, announced that the number of new devices to be launched in 2027 will significantly increase.

According to Evangelidis’ statement, Nothing aims to introduce at least six new smartphone models to users in 2027. This number means that the company’s current production capacity and the number of devices it releases will double annually.

Expanding Product Range and New Targets

The company launched three different devices in 2026 with the Phone 4a, Phone 4a Pro, and Phone 4b models. This new growth objective reveals Nothing’s desire to expand its presence in the hardware market to a wider audience.

Nothing’s future plans aren’t limited to smartphones. The company is shifting its focus in this new era directly to artificial intelligence technologies and the hardware that supports them. According to information shared by Smartprix, the brand is intensifying its work on AI-integrated smartwatches and wireless headphones.

A New AI-Centered Future

Believing that the future of the hardware sector lies in AI-powered devices, Nothing plans to radically change the user experience. The company is creating an ecosystem where users interact directly with AI agents instead of standard smartphones.

In line with this vision, a future is targeted where all the basic needs of users are met by AI agents. Wearable AI devices stand out as one of the most critical parts of this strategy. With these new generation devices, the company aims to further strengthen its position in the technology world.

What do you think of Nothing’s ambitious growth strategy and new AI-focused device vision for 2027?