ASUScontinues its growth in the business world with its solutions that support corporate transformation in the age of artificial intelligence. ASUS’s structuring focused on corporate computers and business solutions. ASUS Businesshas achieved remarkable success by recording 136% growth in the corporate PC market in Türkiye in the last year. Strengthening this momentum with artificial intelligence-supported new generation solutions, ASUS Business aims to become one of Turkey’s three largest corporate PC brands by 2028.

ASUS offers high-level service to its users with its innovative products and after-sales support. ASUS, which continues to work on products that are still in use as well as innovative technologies, is developing solutions suitable for the device renewal process that started with the rapid spread of artificial intelligence technologies and the end of Windows 10 support. ASUS Business introduced the new generation artificial intelligence-based ExpertBook models at the event it organized and shared the goals of ASUS Business in Türkiye.

Annual sales in the global market exceeded 5 million units!

While the doors of a new era are opening in the global computer market with the increasing digital transformation investments of institutions, the corporate segment, which constitutes approximately 54 percent of the global computer market, is becoming one of the most strategic growth areas of the segment. ASUS Business, ASUS’ company providing services in the field of corporate computers and business solutions, stands out as one of the fastest growing players in this transformation. ASUS Business increased its global corporate computer sales by 61 percent to over 5 million units in the last year. The company writes a remarkable success story in Türkiye as well. Following the organizational transformation carried out at the end of 2024, ASUS Business Türkiye increased its share in the corporate PC market from 4.5 percent to 11 percent in a short time. Thus, the company gained market share in the corporate segment. 136%managed to increase it.

Türkiye among strategic and pilot markets

Behind ASUS Business’s growth in Türkiye lies not only product investments but also a comprehensive organizational transformation and channel structuring. With the restructuring process, Türkiye was positioned as one of the priority and pilot countries in terms of corporate business unit within the ASUS global organization.

Türkiye, which has become one of the primary application areas of new products, technologies and business models, plays a critical role in ASUS Business’ regional growth strategy. Thanks to the wide ecosystem ranging from corporate integrators to distributors, from system integrators to retail partners, ASUS Business; It has significantly increased its reach in public, education, healthcare, SMEs and large-scale enterprises. Türkiye’s strategic value for ASUS is not limited to local operations. The company hosted more than 250 business partners from more than 30 countries from the Europe, Middle East and Africa region in Turkey at the ASUS Business Summit 2026 held in Bodrum last April. Positioned as one of ASUS’ most valuable corporate events in the EMEA region, the company’s artificial intelligence-supported new generation business solutions and corporate growth vision were shared at the summit.

The market is shrinking, ASUS’s shares are increasing

While the Turkish computer market is expected to shrink by approximately 20 percent in 2026 due to increases in RAM and storage costs, ASUS Business continues to grow above the market in the corporate segment. The main elements behind the company’s growth include corporate security solutions, high durability standards, long product life cycle, low total cost of ownership and long-term service approach to its customers. ASUS Business also helps organizations plan their IT investments more efficiently and sustainably by offering up to five years of extended warranty and on-site services in many projects. Today, Türkiye’s leading educational institutions, healthcare institutions, public institutions and large-scale enterprises prefer ASUS Business solutions. The company positions itself not only as a hardware provider but also as a long-term technology partner in the digital transformation journey of institutions.

New era in the corporate world: AI PC Era!

The end of Windows 10 support, the spread of artificial intelligence-supported computers, the permanent emergence of hybrid working models, and the increase in efficiency and security-oriented technology investments of institutions, bring about a new renewal cycle in the corporate IT market. While industry experts predict that millions of corporate devices will enter the renewal process in the coming period, companies now demand not only more powerful computers but also artificial intelligence-supported platforms that will increase employee productivity. ASUS Business also evaluates this transformation not only as a product renewal process, but as a strategic transformation opportunity that will reshape the way institutions work.

The goal is to be on the podium in Türkiye in 2028!

ASUS Business Türkiye aims to transform the current growth momentum into sustainable success. While the company plans to further increase its double-digit market share by the end of 2026, it aims to become one of Turkey’s three largest corporate computer brands by the end of 2028.

Evaluator on the subject ASUS Business Türkiye Country Manager İbrahim Barut, “We are entering a new transformation period in the world of corporate technology. Artificial intelligence-supported working models, the renewal process after Windows 10, and the increasing efficiency expectations of institutions will shape the market again in the coming years. As ASUS Business, our aim is not only to offer technology, but to be a reliable and long-term business partner in the digital transformation journey of institutions. The strategic importance of Turkey for ASUS Business is increasing day by day. In the coming period, we will expand both our organizational investments and corporate solution portfolio and make Türkiye one of the strongest growth centers in the region.” “We aim to make it happen,” he said. ASUS Business aims to lead the corporate transformation journey with artificial intelligence-supported new generation solutions, while positioning Turkey not only as an important market but also as one of the strategic centers where new generation corporate technologies will be developed, tested and grown.

ExpertBook Ultra, the new computer of the new era

ASUS Business’s new flagship, ExpertBook Ultra, stands out as one of the strongest representatives of the company’s vision of new generation business solutions powered by artificial intelligence. ExpertBook Ultra, which was introduced for the first time at CES 2026 and subsequently presented to EMEA business partners within the scope of ASUS Business Summit 2026, is at the center of ASUS’s new generation AI PC strategy.

Developed for portable professionals and available to EMEA business partners with its ultra-light structure and 10.9 mm thinness, starting from 990 grams, the Copilot+PC-based ExpertBook Ultra offers an infrastructure ready for the ever-increasing AI workloads of corporate users, thanks to the new generation Intel Core Ultra processor platform (supported up to Intel® Core™ Ultra 9) and artificial intelligence processing power reaching up to 50 TOPS.

ExpertBook Ultra with its 3K 1400 Nits Tandem OLED screen, non-glare, extra durable Gorilla Glass Matte Anti Glare technology, Dolby Atmos reinforced six-speaker sound system, WiFi 7 connection technology, Haptic Touchpad feature and 70 Wh advanced battery architecture; It brings together performance, mobility and user experience on a one-to-one platform.

ASUS MyExpert platform, which is at the center of the device, aims to accelerate employees’ daily work processes with artificial intelligence-based features such as document summarization, content development, translation, smart document search, meeting summary creation and action tracking. On the security side, ASUS ExpertGuardian architecture aims to protect institutions’ critical information against future cyber threats with advanced firmware protection and new generation post-quantum cryptography support. ASUS’s approach on the corporate side is based on the “Always-On Business” vision. The company does not only supply devices to its corporate customers; It aims to offer a holistic technology experience covering durability, security, sustainability and lifecycle management. ASUS Business positions ExpertBook Ultra not just as a new laptop, but as a strategic business tool that supports organizations’ efficiency, security and sustainability goals in the age of artificial intelligence.