Apple Vision Pro and Vision Air Projects Suspended
Apple shelved the Vision Pro and Vision Air models. The technology giant announces its new smart glasses strategy and details, focusing on 2027.
According to the latest information shared by analyst Ming-Chi Kuo, who is closely followed by the technology world, Apple has indefinitely shelved its work on the Vision Pro and Vision Air headset models. In line with the strategic decisions of the company’s new CEO, John Ternus, the development process of the new generation versions of the existing mixed reality headset and the Vision Air, a lighter model, was stopped. This development is interpreted as reshaping the technology giant’s goals in the wearable technology market. Apple now plans to focus on smart glasses projects that are more accessible and focus on daily use, instead of such complex headsets.
- Apple has decided to stop all development activities for Vision Pro and Vision Air models.
- The company’s new CEO, John Ternus, has not approved future releases of the title series.
- Apple is preparing to launch a new artificial intelligence-supported smart glasses by the end of 2027.
The Company Focuses on Smart Glasses Projects Instead of Vision Pro
Following the cancellation of headset projects, Apple appears to have shifted its strategy to the smart glasses category. According to the information shared by Mark Gurman from Bloomberg, the company aims to introduce its first smart glasses to consumers by the end of 2027. This work, which was previously assumed to be released at the beginning of 2027, is intended to appeal to a much wider audience.
The new smart glasses are planned to be sold with a price tag between 200 and 500 dollars.
Technical Specifications of the New Device Are Determined
The smart glasses being developed will have the ability to take photos and images thanks to the advanced cameras they contain. Users will be able to make phone calls or listen to music through the microphone and speakers on the device. The most striking aspect of the device will be the new generation Siri integration supported by Google’s artificial intelligence models. Siri will be able to provide users with instant information by analyzing the images detected by the camera and provide guidance in complex processes such as navigation.
The fact that the product is offered with different frame and color options shows that Apple wants to position this product as an accessory. The technology giant aims to bring the experience offered by complex titles to a lightweight form factor that everyone can easily carry throughout the day.
This radical change of strategy by Apple may herald a new era in the wearable technology market.
Do you think it is a real breakthrough for Apple to give up its valuable headset models and focus on more accessible smart glasses? You can share your expectations with us in the comments section about the smart glasses that Apple plans to release in 2027.
