Apple Türkiye Increased Price Increase – iPhone 17 Price Skyrocketed
Apple Turkey increased the prices of the iPhone 17 series as of May 5, 2026. While the starting price of iPhone 17 Pro Max was 132,999 TL, the increase in the dollar exchange rate triggered the prices.
What Are the New Prices for the iPhone 17 Series?
With the update made on Apple Turkey’s official website, each member of the iPhone 17 family is priced at different rates.Especially the increase in the “Pro” models is noteworthy. There are also noticeable increases in standard models, which are the most preferred by users. Here is the current iPhone 17 price list as of May 5, 2026:
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iPhone 17 (128GB): From 77.999 TL 84.999 TL It rose to .
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iPhone 17 Pro (256GB): From 107.999 TL 119.999 TL to Rose.
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iPhone 17 Pro Max (256 GB): From 119.999 TL 132.999 TL to Rose.
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iPhone 17 Air (256GB): From 97.999 TL 107.999 TL to Rose.
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iPhone 17e (256GB): From 54.999 TL 59.999 TL to Rose.
These figures reach much higher levels in the versions of the iPhone 17 Pro Max with the highest storage capacity. Especially the Pro Max models, which offer 2 TB of storage space, find buyers in various retail channels with labels exceeding 160 thousand TL. iPhone 17 Air, which stands out as the thinnest member of the series, strengthens its place in the premium segment by exceeding the 100 thousand TL threshold.
Accessories Also Receive Their Shares from the Price Increase
The price hike wave is not limited to just phones. Apple’s popular audio products, the AirPods series, are also affected by this price increase. The price of AirPods Pro 3, which stands out especially with its new generation features and noise canceling performance, reaches a level that will make users think.
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AirPods Pro 3: From 13.999 TL 15.499 TL to Rose.
- AirPods 4: From 7.999 TL 8.999 TL to Rose.
As an interesting detail, Apple; The starting prices of AirPods Max 2, iPad and Mac models do not change for now. However, as the pressure on the exchange rate continues, market experts predict that these product groups may also receive an update soon.
Economic Reasons: Dollar Exchange Rate Exceeded 45 TL
The biggest factor in Apple’s decision is that the Turkish Lira continues to lose value against foreign currencies.
As of May 5, 2026, USD/TRY parity is at 45.19 TL. The dollar exchange rate, which reached an all-time high of 45.22 TL in April, directly disrupts the cost calculations of technology giants. Although Apple’s global financial statements exceed expectations, exchange rate fluctuations in the local market make such increases inevitable.
What is the situation with the Competitors? Comparison between Samsung and Xiaomi
While Apple raises its prices, Competitors in the Android world continue their moves to attract users. Samsung is fueling the competition with its flagship series, the Galaxy S26 family.
According to February 2026 data, the official sales price of the Samsung Galaxy S26 Ultra (512 GB) model is 121,999 TL. However, it is possible to find this device in the 105,000 TL range with the campaigns in retail channels and discount options in the cart. This puts Samsung in a more competitive position against the starting price of 133 thousand TL for the iPhone 17 Pro Max.
On the Xiaomi side, another competitor, the 16 and 17 series models stand out. Prices of devices, especially those positioned in the upper segment, are offered in a wide range, starting from 45 thousand TL and up to 150 thousand TL, depending on the model.
While Apple’s entry-level iPhone 17e model is around 60 thousand TL, the balance in the market is changing day by day as users turn to high-performance Android flagships with similar budgets.
With Apple’s latest price hike, the cost of owning a top-segment smartphone in Turkey has reached a very high point compared to the average household income. It is eagerly awaited whether other technology brands will make similar exchange rate updates in the coming days.
