Apple Store Closed: iPhone 18 Pro and iPhone Duo Coming Soon
The Apple Store was closed before the launch of the new iPhone 18 Pro and foldable iPhone Duo. Here are the details.
Apple has closed its online store, the Apple Store, ahead of its highly anticipated September event, as it does every year. This critical presentation, scheduled for 10 AM Pacific Time, marks the first major event under the leadership of new CEO John Ternus.
The Cupertino-based company plans to introduce the new generation iPhone 18 Pro and Pro Max models, as well as its first foldable phone, the iPhone Duo, to the tech world at this special session. Additionally, wearable technology products such as the Apple Watch Series 12 and fifth-generation AirPods are expected to be unveiled at the launch event.
- Apple will be holding its first major launch event under its new CEO, John Ternus.
- The foldable iPhone Duo will be introduced with a 5.5-inch screen outer and a 7.8-inch inner screen.
- A $100 increase in the starting price of the iPhone 18 Pro series is anticipated.
- The release of the core iPhone models and the iPhone Air 2 has been postponed to next spring.
A New Era Begins with the Foldable iPhone Duo
Expected to be the star of the event, the iPhone Duo stands out as Apple’s first major foray into the foldable phone market. When closed, the device offers a compact 5.5-inch screen, while opening up to a large screen area of approximately 7.8 inches. Approaching the small size of an iPad, this screen enhances multitasking performance by allowing users to seamlessly use two applications simultaneously.
To differentiate itself from its competitors, Apple focuses on a special hinge design that minimizes the mark in the screen folding area.
iPhone 18 Pro Series Equipped with New Features
The iPhone 18 Pro and Pro Max models come with significant hardware updates. The new processor architecture and improved camera systems are among the most striking features of the devices.
In addition, the cherry red color option added to the series offers an aesthetic touch, while the screen bezels are further thinned by reducing the size of the Dynamic Island structure. However, it is claimed that these hardware improvements will bring a $100 increase in the starting prices.
Next Generation Wearable Devices Introduced
Hardware updates are not limited to phones only. Apple Watch Series 12 and Ultra 4 models are being offered to users with advanced health tracking features and AI-powered daily summary capabilities.
At the same time, the fifth-generation AirPods are also among the products to be announced at the event. The company also emphasizes a new software experience that analyzes users’ daily conversations and activities thanks to AI integration.
Changes in Product Strategy
Apple is also changing its product release schedule this year. Devices such as the base model iPhone and iPhone Air 2 will not be introduced this fall. The company is making a strategic move by shifting the launch of these products to the spring.
During this period, sales of existing iPhone 17 models will continue. At another event expected in October, updates to hardware such as the OLED-screened MacBook Pro, Apple TV, and HomePod mini are anticipated. The 9to5Mac group will continue to share all the developments with its followers in real-time through live broadcasts from Cupertino.
We are curious about your first impressions of Apple’s new foldable phone, the iPhone Duo. Do you think foldable screen technology will permanently change our smartphone usage habits? You can share your thoughts with us in the comments below.
