Is Samsung taking a break from the trend of making phones thinner, which has been going on for years, with the new Galaxy A27 model? We analyzed the reasons behind the design change and future models.
Although Samsung has followed a strategy of making its smartphones as thin as possible in recent years, the newly announced Galaxy A27 model shows that there is a pause in this approach. Galaxy A27, which is included in the company’s 2026 product range, is the first A2x series device in the last five years that is thicker than the previous model. The thickness, which was 7.7 mm in the Galaxy A26 model, increased to 7.8 mm in the new device. Although this change of only 0.1 millimeters seems quite small, it attracts the attention of industry experts as it points to a clear change in direction in Samsung’s design ideology that has been going on for years.
Is Samsung Changing Its Design Strategy?
It is not yet clear whether this small thickness increase, which started with the Galaxy A27, reflects Samsung’s general strategy. The company’s other mid-segment devices, the Galaxy A57 and A37 models, continue to offer a thinner structure compared to the 2025 versions. This shows that Samsung has not made a radical change in its entire product range, but is re-evaluating its device-based design preferences.
It is thought that the technology giant has reached its design limits and is experiencing technical difficulties in the production of thinner devices.
A more obvious thickening trend is observed, especially in the foldable phone category. Leaks that the Galaxy Z Fold 8 Ultra model will reach 4.5 mm in thickness, while the Z Flip 8 model will increase from 6.5 mm to 6.6 mm, prove that Samsung has taken a more pragmatic approach to hardware placement. This, combined with the fact that physical components such as the USB-C port can no longer be made smaller, strengthens the thesis that devices have reached some kind of “design ceiling”.
Thin Phone Race Is Losing Momentum
The race to be the thinnest device, which has been going on for a long time in the smartphone market, does not always meet the expectations of consumers. Ultra-thin designed models, which have recently been released, had difficulty achieving the commercial success expected by both Samsung and Apple. Consumers’ demand for more battery life and durability seems to be forcing manufacturers to focus on functionality rather than design.
For Samsung, aesthetic concerns are replaced by a design approach focused on practical use and efficiency.
Galaxy A27 can be seen as the pioneer of this change. It will not be surprising that when optimizing device sizes, Samsung now prioritizes features that smooth the user experience rather than millimetric thinness. The new foldable devices that the company will introduce in the coming months will clarify whether this new design language is permanent.
In your opinion, should thinness or functional features such as larger batteries be more important in smartphones? You can share your own preferences and intentions about this design change with us in the comments section.