Despite the general calm in the global smartphone market, Apple’s iPhone production gained impressive momentum in the first quarter of 2026. According to current data published by TrendForce, technology giant Apple reversed the general downward trend in the sector by increasing its production volume by 19.7 percent on an annual basis.

While smartphone production worldwide decreased by 1.7 percent, Apple continued to be one of the strongest actors in the market with a production of approximately 60.2 million units. In this period when increasing memory costs put pressure on all manufacturers, this high performance was achieved by Apple once again confirmed the company’s strategic position.

Samsung Maintains Its Global Market Leadership

TrendForce’s report details the performance of two major technology giants at the peak of competition. Samsung maintained its leadership in the global smartphone market with the production of 62.6 million units in the first quarter of the year. The company’s annual production increase was 2.3%. Apple, on the other hand, followed Samsung closely with 60.2 million units, thanks to the high demand for the iPhone 17 series as well as the efficient processes at the production line of the new models.

Apple stands out as one of the rare manufacturers that keeps its prices constant despite increasing cost pressure.

Memory Costs Threaten the Division

The ever-increasing price of memory components in the smartphone world continues to put a significant strain on manufacturers’ profit margins. Although Apple has not made a price increase that is reflected on the consumer now, it may have to re-evaluate its pricing strategies in the future if cost pressure continues. Industry experts warn that this could force more manufacturers across the division to increase prices.

General Expectations for 2026 Show a Decline

The general outlook in the industry is quite cautious. According to the TrendForce report, global smartphone production is expected to decrease by 16.2% on an annual basis to 1.051 billion units in 2026. If the upward trend in component costs is not broken, it is estimated that this decrease may become even more obvious. [image_1]

The general contraction in the industry may reach more significant levels as the rise in memory prices continues.

How do you think Apple’s strategy of keeping prices constant will affect competitive stability in the smartphone market for the rest of 2026? Don’t forget to share your valuable opinions and assumptions with us in the comments section.