Samsung’s new flagship series, Galaxy S26, performed well in line with expectations in the first period of its launch. Current data shared by Counterpoint Research reveals that the series has significantly increased its sales figures compared to the previous model.

The new report shows that the Galaxy S26 series achieved 15 percent more sales in the first six weeks following its launch compared to the same period in the previous year. This success also increased Samsung’s overall smartphone sales by 5 percent in the same period.

Strong market performance and regional differences

The Galaxy S26 series has attracted great attention, especially in developed markets such as the United States and South Korea. Double-digit growth rates achieved in these regions prove strong consumer demand for new flagship models.

In the Chinese and Japanese markets, sales of the Galaxy S26 series were lower compared to the Galaxy S25 series. This indicates that the brand may face some difficulties in terms of market share in these regions.

In the European market, the Galaxy S26 Ultra model is accounted for most of the demand. Samsung’s strategy of keeping prices stable across Europe has enabled the device to achieve its highest ever market share within the Galaxy S portfolio in the region.

Sales momentum and future expectations

After the first six weeks of intense interest following the launch, a slowdown in sales speed is observed. While the demands of users who want to buy the device in the first place are met, it is wondered whether the series will be able to maintain this momentum in the second half of the year.

Samsung continues to see sustainable demand on a brand basis, especially at a time when its Chinese competitors are struggling. What kind of a graphic the new flagship series will draw for the rest of the year is among the issues that the technology world will follow closely.

Do you think this sales success of the Galaxy S26 series will continue for the rest of the year?