Boğaziçi Bilişim ve Dağıtım A.Ş. shared its new management structure, expanding brand portfolio and strategic growth vision with the technology press at a special event. At the meeting held at the company’s office on June 3, the new era that started in the Philips TV category within the scope of TP Vision cooperation and the brand’s growth strategy in Turkey were explained. At the event hosted by Boğaziçi Bilişim and Dağıtım Board Leader Ünal Masalcı, General Manager Gürkan Şengil, Deputy General Manager Responsible for Marketing Can Göver and Product & Marketing Liaison Manager Gülce Tecdelioğlu, the company’s new period objectives, marketing vision and transformation in technology consumption were evaluated.

“We Created a More Agile and More Integrated Structure”

Unal Masalcı, Chairman of the Board of Directors of IT and Distribution, who made the opening speech of the event, stated that Boğaziçi Bilişim is not only going through a growth but also a transformation process and said, “We have reshaped our organizational structure, strengthened our management team and created a much more agile, more integrated structure. On the Philips TV side, we are now assuming a much more comprehensive responsibility in sales and marketing.”  

Masalıcı also pointed out that changing consumer habits are reshaping technology categories and said that television is no longer just a device; He emphasized that it has become a field of experience where users consume content, stay in touch and bring it to the center of their lives.  

End-to-End Structure by Philips TV

Gürkan Şengil, General Manager of Boğaziçi Bilişim and Dağıtım, stated that within the scope of TP Vision cooperation, they have established a more integrated structure on the Philips TV and Philips Ambilight TV side, ranging from sales to marketing liaison, from channel management to field operations. Şengil said, “Our biggest goal here is not just to sell products; it is to create an ecosystem that works more closely with our business partners, responds to consumer needs faster and makes the brand experience stronger.”  

Şengil also stated that the company’s growth strategy is not limited to the television category only; He stated that they aim to create new opportunities in the fields of communication technologies, portable life products and landscape technologies with brands such as Dyson and UGREEN.  

Brand Experience and Contact Investments Will Stand Out

At the event, a message was given that in the new period, the focus would be on brand visibility, retail experience, field structuring and consumer experience. Can Göver, Deputy General Manager Responsible for Marketing, stated that Philips TV has entered a period in which the experience offered by Ambilight technology will be explained more strongly, and pointed out the growth potential of the UGREEN brand in the field of contact technologies and fast charging solutions.  Product & Marketing Liaison Manager Gülce Tecdelioğlu stated that the technology world is no longer growing with just products but with experience, corporate culture and brand stories. Drawing attention to the importance of women being more visible in the technology department, Tecdelioğlu stated that they aim to establish a more dynamic and creative connection structure in the new period.  

At the event, which was heavily attended by the technology press, information was shared about Boğaziçi Bilişim’s new takeover structure, growth goals and brand investments, and it was announced that the company would follow a more visible and stronger strategy in terms of contact, channel structuring and consumer experience in the coming period.