Worked for Exynos with Galaxy S26
Samsung increased its chipset market share to 7 percent with the success of the Galaxy S26 series. While MediaTek and Qualcomm were in decline, Exynos was on the rise.
Samsung achieved a significant success by strengthening its position in the smartphone chipset market in the first quarter of 2026. According to current data shared by Counterpoint Research, the performance of the Exynos 2600 chipsets used in the Galaxy S26 and Galaxy S26+ models increased Samsung’s market share from 5 percent in the same period of 2025 to 7 percent.
These processors, which are especially preferred in many markets around the world, helped Samsung reverse the downward trend in the chipset market. This strategic move is seen as a critical turning point in the technology giant’s goal of expanding its own hardware ecosystem.
- Samsung increased its chipset market share from 5 percent to 7 percent in the first quarter of 2026.
- Giant manufacturers such as MediaTek and Qualcomm experienced market share loss in the relevant period.
- The high sales success of the Galaxy S26 series was the main factor in the growth of Exynos chipsets.
- Despite the contraction in the global smartphone market, Samsung and Apple increased their shares.
Exynos Market Share Showed an Uptrend
Sectoral analyzes reveal that Samsung’s strategy of using Exynos chipsets in more devices is starting to bear fruit. In particular, the large-scale distribution of the Galaxy S26 and S26+ series has been the main driver of the increase in the company’s market share. With the inclusion of the Galaxy A37 and A57 models released in March, Exynos chipsets have reached a wider user base.
Competitive Balances in the Market Are Being Reshaped
The general picture in the chipset market shows that serious competition continues among the major players. MediaTek suffered a serious loss, decreasing its market share from 38 percent to 33 percent in the first quarter of 2025.
A similar decline was also observed on the Qualcomm front; The company’s market share decreased from 27 percent to 24 percent. These changes prove that smartphone manufacturers are moving towards a more balanced portfolio in chipset supply.
Apple and Unisoc Showed Growth
Other notable players in the market were Apple and Unisoc. Apple managed to increase its market share from 15 percent to 19 percent with the A-series chipsets it designed. Unisoc, which is strong in entry-level devices, continued its steady growth by increasing its share to 13 percent.
At a time when the overall smartphone market is shrinking by 8 percent on an annual basis, it is considered a very remarkable development that manufacturers such as Samsung and Apple have achieved these growth rates.
Exynos Usage Will Become Widespread in the Future
Samsung aims to use Exynos chipsets in many more Galaxy devices in the coming periods. As the company’s confidence in its own processor technologies increases, it is estimated that the market share pressure on rivals such as Qualcomm and MediaTek will become more pronounced.
Samsung’s commitment to hardware and software integration forms the basis of its long-term market strategies.
Do you think Samsung’s rise in Exynos processors could completely end Qualcomm’s dominance in the future? Share your opinions with us in the comments.
