Lenovo Resistance Against the Contraction in the Computer Market

2025 was an eventful year, with worldwide computer shipments reaching 285 million units, an increase of 8.1%. However, the Turkish market experienced a contraction of approximately 5% due to macroeconomic effects and changes in consumer trends, remaining at 2.5 million units. Despite this contraction, Lenovo Türkiye managed to maintain its market share and even increase it in certain segments.

Company; While it established a very high dominance of 34.4% in the corporate customer segment, it achieved a share of 21.7% on the consumer side and 16.3% on the tablet side. Maintaining its retail leadership, especially in the gaming, all-in-one (AIO) and desktop computer categories, shows that the brand has renewed user confidence. At this point, in its competition with brands such as HP and Asus, its closest Competitors, Lenovo stands out with its solutions suitable for hybrid working models. In the face of HP’s corporate-oriented solutions and Asus’ aggressive moves in the gaming world, Lenovo maintains a balance with its product diversity and service prevalence.

New Era in Artificial Intelligence Experience: Qira

As Lenovo Türkiye General Manager Emre Hantaloğlu emphasized, the company is now integrating artificial intelligence into its business processes rather than being a trend. Artificial intelligence experience, announced in Los Angeles at the beginning of 2026 and uniting the entire Lenovo ecosystem (phone, tablet, PC) under one roof Qira, will be the brand’s biggest trump card in the future.

Qira is positioned as not just a software, but an infrastructure that learns the usage habits of devices and increases efficiency. Qira, which is a direct response to Apple’s “Apple Intelligence” and Microsoft’s “Copilot+” moves in this field, promises seamless transition between devices. The 46% growth rates achieved by Lenovo in the monitor and service categories show that users invest not only in the device but in the entire ecosystem.

Supercomputers and Türkiye’s Digital Power

Lenovo’s role in Türkiye is not limited to selling to individual users. Implemented in cooperation with TÜBİTAK ULAKBİM ARF Supercomputercarries Türkiye’s scientific research capacity to the world league. ARF, which rose to the 145th place in the Top 500 list with its Phase 3 phase, holds the title of Turkey’s computer with the highest GPU capacity.

At the same time, being ranked 26th in the “Top 500 Green” list proves that Lenovo combines high performance with energy efficiency. Competing with giants such as Dell and HPE in this field, Lenovo is becoming one of Turkey’s digital transformation architects with its active role in local collaborations and public projects.

Sports and Technology: F1 and World Cup Excitement

Lenovo also strengthens its global brand perception with sports organizations. The company, which is the official technology partner of FIFA World Cup 2026 and FIFA Women’s World Cup 2027, aims to transform the fan experience with data analytics and artificial intelligence.

The most exciting development for Türkiye is happening on the Formula 1 side. With Türkiye being included again in F1’s 2027 calendar, global sponsor Lenovo’s events and technology shows in Turkey are expected to gain momentum. Collaborations with names such as David Beckham signal that the brand has become not only a technical equipment manufacturer but also a lifestyle brand.