Oppo, OnePlus and Realme Merged
Oppo has merged its OnePlus and Realme brands under a new business unit led by Sky Li. Here are the details of the major restructuring in the giant technology company.
Making a strategic change in the smartphone market, technology giant Oppo decided to combine the OnePlus and Realme brands under a newly created “sub-series business unit”. According to information from China-based industry sources, with this restructuring process, the company aims to optimize resource sharing and increase operational efficiency.
This new formation, led by Realme CEO Sky Li, will gather the future product development and marketing strategies of the brands under a single roof. This move is considered one of the most important steps taken by Oppo to increase its competitiveness in the global market.
- Oppo has gathered the OnePlus and Realme brands under a new sub-series business unit.
- Realme CEO Sky Li was appointed head of the new merged unit.
- Realme’s R&D department is fully integrated into Oppo’s system.
- After-sales services and technical infrastructure are carried out through Oppo’s central network.
Oppo aims to centralize resource usage by making its corporate structure simpler.
New Restructuring Determined Management Staff
This structural change made by Oppo is not just a merger. Significant changes in duties at the management level also attract attention. Xu Qi, who manages Realme’s global marketing operations, has now become the person responsible for the marketing and service systems of both OnePlus and Realme.
On the product development side, a new product center was created under the leadership of OnePlus China President Li Jie. In this role, Li Jie is positioned to report to OnePlus co-founder Pete Lau. Wang Wei, one of the former Realme executives, was appointed as deputy general manager in this structure.
Engineering and Technical Processes Connected to Oppo
One of the most tangible results of the merger was the relocation of Realme’s research and development (R&D) team to Oppo’s headquarters. Imaging, hardware design and other critical technical departments no longer operate as independent units but directly as part of Oppo’s overall system.
This integration process actually started slowly from the beginning of the year. In particular, the complete transfer of after-sales support services to Oppo’s network structure as of April 1, 2026 was among the first signals of this major change.
It remains unclear to what extent brands will maintain their independent identities in the long term.
In the tech world, such efficiency-focused consolidations often help companies reduce costs and speed up product cycles.
However, users are eagerly awaiting how brands with loyal user bases such as OnePlus and Realme will be affected by this merger.
Oppo seems determined to maintain its dominance in the market with less bureaucracy and more shared sourcing. In the coming days, the first joint projects of this new business unit are expected to bear fruit.
How do you think this strategic merger of Oppo will affect the future of OnePlus and Realme phones? Will this move help brands maintain their spirit or will it lead to an increase in similar devices? Share your thoughts with us in the comments section.
