The company, which announced last week that it would completely scrap the Microsoft Gaming umbrella name and continue directly with the Xbox brand, in a decision that had a great impact in the gaming world, is accelerating its corporate identity transformation.

Within the scope of the “We are Xbox” vision launched under the leadership of Xbox’s new CEO Asha Sharma, the weight of the brand will now be felt in internal communications. According to information leaked from within the company, the default email addresses of all Xbox employees are changing starting next month.

We Are Xbox Vision is Also Reflected in Communication

According to an internal memo reviewed by The Verge, Microsoft is replacing the “@microsoft.com” extension that employees have used for years as their default mailing address with a new, special “@microsoft.com” extension. @xbox.com” extension. This change is seen as one of the clearest steps in the game department’s effort to build its own independent and strong identity within Microsoft’s huge corporate structure.

In this system, which is not a mandatory imposition for employees, employees will be able to log out of the system if they wish to continue using their old Microsoft extension addresses by default. In addition, even if the shipping address changes, all employees will continue to keep their old Microsoft email addresses in their accounts as an alias. It is known that in the past, only some Xbox employees who made a special request to the IT department were able to get this extension; However, for the first time in its history, Microsoft is rolling out this practice across the entire gaming department in a standard way.

What’s the Situation with Mojang, Activision and Bethesda?

During this major identity transformation, the situation of other legendary studios under Microsoft also became clear. The Mojang team, creators of Minecraft, will be allocated special “@mojang.com” email addresses that reflect their brand, just like Xbox staff. Activision and Bethesda employees, who recently joined Microsoft for huge amounts, were already continuing to use their own corporate domain names. Thanks to the new Xbox email step, Microsoft’s in-house core gaming team will take a dedicated and industry-focused stance, like other studios, vis-à-vis third-party partners and independent developers.

Main Goal: Strengthening Corporate Identity

All of these innovations are part of a strategy to strengthen the Xbox identity both inside and outside Microsoft, as highlighted in a joint statement shared by CEO Asha Sharma and Xbox Content Manager Matt Booty. In this new era that brings the end of the “Microsoft Gaming” name, the team; He states that they will no longer measure success only by the number of consoles sold, but by the number of daily active players and the priorities given to hardware, content, experience and services. Small but symbolic steps, such as dedicated email addresses, aim to enable the team to adapt to this new philosophy much faster.

So, what do you think about Microsoft giving up the name “Microsoft Gaming” and giving all the emphasis on the gaming side to the name “Xbox” and its corporate identity? Is giving employees special “@xbox.com” email extensions the right step to strengthen the brand’s independent and gamer-focused image? Don’t forget to share your ideas with us in the comments!